Could a failed project be converted into a successful project? Absolutely!
All it requires is a completely different mindset. Are you able to adjust your thinking? If so, grab your courage and let’s move forward. But, to do so we need to look at the very end first. Acclimate yourself to a new way of thinking.
When releasing a new project our main question should be “How can this project fail?” By reversing your thought process and looking at each part of a project from the flip side, we can help turn failed, or mismanaged projects into prosperous ventures. This blog was inspired by a TED Talk “ The unexpected benefits of celebrating failure. “ by Astro Teller
Let’s take a look at an example.
Your General Manager has asked you to implement a music program on the weekends. The numbers seem to be down from the previous year, and the staff has decided to give it a shot. Instead of just hiring a local musician and posting on Facebook or other social media that advertises “live music”, we are going to start at the very end before we decide if the project is worth putting into effect.
The question to keep in mind while previewing a project is ‘can this fail?’. Once we see the failures, we can correct them ahead of time. This mindset will open our eyes to new marketing techniques and revenue streams.
Here are some of the key areas of the project.
How could we fail at marketing? We fail by not asking ourselves what we are going to do differently than our competitors. Before you launch the weekend music program, what is it that will make your venue or establishment stand out from the competition? Will you have a genre no one else in town has? Will you showcase all original music opposed to cover music? Will the music be the sole focus of the night, or will you also be playing the highlighted sports game for the evening? How will you format the advertisements and marketing for the program? These are just some of the questions you should be asking yourself. Once you answer these questions, you can ask how can it go wrong. Once you and your staff know how something can fail, then you can take the appropriate measures to correct it. Beforehand.
How do we fail at research?I have overlooked this one simple question many times: I failed at research by not learning from my competition. Stop viewing the competition as a “dog eat dog world“ and start learning from them. What do they do right? What do they do wrong? Could we tweak one of their projects and make it successful? To continually learn, you need to create a swipe file, that way you have a ready reference for future ideas.
How can we fail at communication? Visualize exactly what you want before you move forward. It took me years to realize that if you don’t actually think about something before asking than you probably have no idea what it is that you are trying to accomplish. Do you really want live music or do you just want to increase sales for the night? Developing a music program will take more than just a week. Write down exactly what you want to get done and than communicate your message effectively. I highly recommend visiting you local toastmasters. This will help you become a better speaker and listener.
Failing to Execute. We fail at executing by not having all of the proper pieces in place. If we don’t know our market how can we know what will work? If we can’t communicate our goals, how will our clients/employees know what is expected? If we lack in research, then our concept will never be born. Take the time to prepare yourself for the unexpected.
Don’t harp on your mistakes, learn from them.
” I have not failed. I’ve just found 10,000 ways that won’t work. ” – Thomas A. Edison