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6 Ways To Promote A Music Program Outside Of Social Media

Today we are going to talk about promoting a music program outside of social media marketing. Use these tools to help target and enhance both your bar and/or venue’s music program.
 

6 Ways To Promote A Music Program Outside Of Social Media

Email list

This is a simple and inexpensive way of promoting your daily specials. Establish long-lasting relationships by adding the right content to your emails. Emails are 20 times more cost-effective than traditional media. And offer a deeper relationship that will drive profitability. Most venues post their daily events on Facebook, Twitter, and Instagram. By sending an email blast to your current client base you beat them to the punch. Facebook only reaches a certain percentage of fans and friends.
The thing I like about email blasts is tracking. You can see who clicks on certain links and track the results. This will empower you to start focusing on certain aspects of your business. If customers sign up for your email list it means that they are interested in what your business has to offer. Use this communication tool to get valuable feedback. Strive to grow both your music program and your business.

Text ( mobile to mobile )

Text from mobile to mobile offers instant delivery. The average time via mobile carriers and SMS services is seven seconds from send to receive. Gear this message towards customers who are interested in specials. And who are interested in the music program? Unlike email. SMS is a more direct connection to your customer and you will not have to compete against spam or email filters. Using only 160 text characters will help get the message across. Your customers will not have to shuffle through unwanted material. If they are not intrigued by your product then most will opt-out. Which in return will leave you with a good idea of who your current customers are?

Word of mouth marketing

This is still one of my favorite forms of communication. I have always been partial to word-of-mouth marketing. Its passion behind the speaker makes me want to see firsthand what they experienced. If I am hanging out at the bar for happy hour. And I ask the bartender what’s going on tonight, and he or she replies with, “We have a band”, that’s not going to cut it. If the staff is not thrilled or excited then I am not going to be excited. And most likely will not be hanging out for the evening. Spread your company’s message through both your employees and customers.
Years ago, I worked at a bar that showcased music twice a day seven days a week. We had our fair share of good music and we also had our fair share of bad music. One night, we had a band that was not very good. In the first hour, they ran all of the patrons. I decided to find a way to change the way I interacted with the band. No matter how bad they sang the song, or how bad the song selection was. I decided to not only clap but to start interacting with the band. Once people noticed me interacting they felt more comfortable listening to the band. They even started clapping. It only takes one person to create a movement, and this can be orchestrated through your staff. If your staff can sell high-end craft beer then they should be able to promote a music program.
Besides utilizing your staff for marketing. Your biggest most inexpensive marketing tool should be the musicians. Develop a relationship with them. Musicians play a variety of bars, restaurants, and events and should be used to the fullest extent. For example, if you are promoting the music and the musicians feel welcome. Then they will be the first to help promote not only your bar but the quality of product or service. One of the bar owners in town goes out of his way to help the musician’s load/unload all equipment. He inquires about their day and their family. His kindness and sincere gestures towards the music community shows in every musician. Everyone speaks highly of him and makes his venue more attractive. It only takes two minutes to make someone feel welcome when they arrive at your bar. Use the musician and word of mouth marketing to its full extent.

Table tents, Posters  & Visual Aids

Help connect the consumer with the product. Table tents and Posters will send a  visual message to your target audience. Remembering which establishment showcases music is easy with visuals. The key is to keep them updated and relevant to what is going on. Control the cost by having one of your beer or liquor reps do the printing for you. Most of them will be more than happy to print them for free as long as you are adding their product as a featured special. Remember to add the name of the band. ” Live Music, ” is very general and shows that you don’t take your program seriously.

 Local papers and magazines

Local papers, publications are fantastic places to showcase music. People who pick up and read these publications are looking for entertainment.

Get Reviewed

Start connecting with online bloggers and entertainment writers. Invite them out for an evening. Tell them what you plan on doing with your music program. Let them see that you are passionate about music and promoting local artists. Take the time to get to know them as well. Ask them about the local scene, what’s their favorite venue? What style or genre do they prefer? The more you know about the competition the better the chance of survival.

For more information on promoting a valuable music program. Contact us today at  CJS Productions Inc.  Read more articles on the business at www.cjslivemusic.com

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Blog Author

About the Author

About the Author: John Sammel is Co-owner of CJS Live Music & Events. His passions and hobbies include: open water swimming, paddle boarding, fly fishing, creating and writing. He is a proud father and husband.

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